New Community . Votre aide est la bienvenue ! La YouTubeuse a tourné une nouvelle vidéo avec l'ex star de télé-réalité devenue influenceuse. In 2019, she took the idea of an accessible self-help book to one of France’s biggest publishing houses, which expected to sell 20,000 copies. Lena Mahfouf n’est pas Annie Ernaux et ça n’a aucune importance. Présentation pour ceux qui seraient passés à côté du phénomène. Mohamed lamine has 1 job listed on their profile. The social media influencer has not revealed how much she earns but said simply she can enjoy herself but not afford a flat in Paris. Critics of Mr. Beigbeder’s comments said they showed how reluctant the French literary establishment is to recognize voices like Ms. Mahfouf’s. But in the eyes of her followers, Ms. Mahfouf is still accessible and down to earth. Mère Mahfouf très contente d’être à Vérone en Italie pour la première fois même si ce n’est que pour 24 heures. The comments below have not been moderated. People’s Choice Award, à Los Angeles. Léna Mahfouf, 22 ans, s’est faite connaitre sur Youtube et Instagram avec des vidéos filmées appareil photo au poing. But today's French readers are going wild for a new titan of the publishing world: a 22-year-old influencer named Léna Mahfouf. A 23-year-old of Algerian heritage whose real name is Léna Mahfouf, she has notched up 1.8 million followers on YouTube, another 2.9 million on Instagram, and won a People’s Choice Award, a coveted accolade for viral video stars. Born in Paris to Algerian parents, Léna was bullied at school and now uses her experiences to help guide her followers. Since the Balmain show, Ms. Mahfouf has become something of a new force on the French fashion scene. Louis Vuitton models don huge 3D renderings of Notre-Dame and the New... Internet starlet Léna Mahfouf’s self-help guide has literary Paris at loss for words | World | The Times. Lena Mahfouf is part of a Millennial Generation (also known as G… French readers are going wild for a new titan of the publishing world: a 22-year-old influencer named Léna Mahfouf. Her book, Toujours Plus, is the bestselling book of recent months. For some of her followers, part of the appeal of her channel is that her ethnic background is just not an issue, even in a country where French people of North African origin still suffer from stigmatization and discrimination. “This text conveys envy and bitterness tinged by sexism that despises female productions,” tweeted Rokhaya Diallo, a writer and an activist for feminist and racial causes, pointing to his “need to coarsely quote legitimate culture in order to side with what he thinks is valuable.”. An advertisement for Ms. Mahfouf’s book on the Champs-Élysées. On her desk stood a nameplate saying “I am not bossy, I am the boss.”. “Everybody always asks me with an anxious tone where I see myself in 10 years,” she said after a week during which she had shot three videos and declined a small part in a movie and a position as a TV-show host. Toujours Plus, which translates as Always More, has sold 62,000 copies since its release three weeks ago and publisher Robert Laffont is printing a further 150,000. On vous en dit plus ! People share their jaw-dropping 'one in a million' stories in viral TikTok trend -... Auschwitz survivor, 97, celebrates her first walk outside in a month after making a 'miraculous recovery'... 'Divorce him!' With a few exceptions, like the young Moroccan-born novelist Leïla Slimani, voices like Ms. Mahfouf’s are rarely heard in the very closed French world of publishing, which is dominated by white men. “I don’t see why we should linger over it.”. Companies including Dior and Miu Miu have capitalised on the influencer's online popularity with the coveted 16-24 age bracket - and now Léna is cashing in on her success at the bookshop till. The staggering figures make Toujour Plus, which offers advice on how to navigate life's problems including toxic friends and body image, the best performing book in France this autumn. Elle a gardé son calme et sa fraîcheur sur le plateau de Quotidien, mais surtout, elle a pris la parole selon ses propres modalités et avec ses propres moyens, sans attendre qu’un vieux mec blanc à qui … “Between Being and Nothingness, Léna Situations rather leans toward the second option,” he wrote in the November column, referring to Jean-Paul Sartre’s philosophical treatise. 28 janv. You can even find me on the Paris metro line 9, the one I took to go to school every morning and Chaussée d'Antin is the stop of my very first little job.'. France’s literary gatekeepers are already under fire for being too insular and clubby. France’s most prestigious literary prize. Léna la mère Mahfouf. Last February, she covered a Balmain catwalk on YouTube at the invitation of Loïc Prigent, a well-known fashion journalist and admirer. Some suggested that Mr. Beigbeder might feel threatened. We are no longer accepting comments on this article. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, PrettyLittleThing - Offers on women's clothing, Get inspired by the newest styles and offers, Click through for ASOS promo codes this Autumn, Spend less with Missguided's exclusive codes, Treat yourself to offers on make-up and accessories, Check out the latest Wayfair sale to save on furniture. She started sharing low-price fashion advice and makeup tutorials on her YouTube channel five years ago, as she was juggling several odd jobs to pay for her studies in a fashion marketing school. Unlike some YouTubers who hire camera operators and editors, Ms. Mahfouf spends days writing, filming and editing her videos herself. Celle qui a, à elle seule, un peu plus de 2,9 millions d’abonnés sur Instagram et pas moins de 1,8 de followers sur sa chaîne YouTube, n’arrête pas de faire parler d’elle, en faisant la Une de l’actualité médiatique française. Her videos are often low-key and feature family and friends. Léna, who writes under the pen name Léna Situations, has released a self-help book that's currently outselling any other title. “Social networks are my No. Followers were quick to share their congratulations and well wishes in response, saying how much Léna deserved her good fortune. Ms. Mahfouf’s debut book ranked second in sales at a bookstore in Paris. Léna Mahfouf, alias Léna Situations, est une icône pour toute une génération. An assistant and her parents help her deal with an overloaded schedule. At the time, she was relatively unknown, and she was wearing clothes made by the fast-fashion brand Zara. Published: 08:11 GMT, 21 October 2020 | Updated: 08:52 GMT, 21 October 2020. After building a following, Léna was noticed by big name brands including Balmain, who asked Léna to film behind-the-scenes at its fashion shows. “I love challenging myself, coming to environments where I am persona non grata and proving that I can make a place for myself,” said the social media star, whose real name is Léna Mahfouf. Léna Mahfouf, plus connue sur Instagram sous le nom de Lena Situation, est une influenceuse française d’origine algérienne qui cartonne actuellement en librairie. Last fall, her first book topped nonfiction charts in France for six weeks in a row — dislodged only by the appearance of the first volume of Barack Obama’s memoirs. On average, the winners of the Goncourt, France’s most prestigious literary prize, sell around 350,000 copies, according to the market research institute GfK. Léna la mère Mahfouf. She boasts 2.3million followers on Instagram, 800,000 on TikTok and a further 1.6million subscribers on YouTube. Léna Mahfouf, under the pseudonym of Léna Situations, publishes a 152-page book with Robert Laffont editions combining personal development, anecdotes and fights. Léna Mahfouf alias Léna Situations est partie à Dubaï pour rencontrer Nabilla Benattia. Ms. Mahfouf is one of France’s most prominent fashion influencers, along with Sanaa El Mahalli and Marie Lopez — who have also gained millions of online followers by sharing tips on makeup and outfits, and personal anecdotes about relationships or mental health. « Après un mois de votes aux « E! Savvy mother quoted £15,000 to transform her dated 'eyesore' kitchen into a rustic farmhouse-inspired space... Cervical cancer survivor, 30, reveals she was left infertile after delaying smear test and says if she had... 'Don't even know I'm wearing a bra': Shoppers say these £13 seamless bras are so comfortable you feel like... Is THIS the most sensible Lottery winner ever? “As a gatekeeper, Mr. Beigbeder aims to protect the entrance of the literary field by using a classic disqualification strategy in the world of letters: stigmatizing social media sensations,” said Delphine Naudier, a sociologist at the French National Center for Scientific Research who specializes in gender inequalities in literature. She is quick to laugh and talks with big, enthusiastic gestures, marveling on a recent morning at the large snowflakes falling outside her window. Kate Middleton shows off VERY long locks in video call with NHS staff as she 'sets... Can YOU spot the winter driving hazards in this puzzle? Elle signe son premier livre, Toujours plus, aux éditions Robert Laffont. quelle vie je vous jure. “This kind of phenomenon is temporary.” He spoke of “the quick making of stars by the media.”. Videos shared on Léna's Instagram page show how crowds of fans have turned up for book signings despite the city's Covid-19 restrictions. Reached by phone, Mr. Beigbeder softened his criticism of Ms Mahfouf. “Fashion is a wonderful milieu, but it can sometimes be very ridiculous.”. Pictured, the influencer on recent trips to Greece (left) and Corsica (right), Ms Guarniéri, who said she had not read Toujours Plus, added: 'We have got rid of religion but created idols that are worse than anything that went before. Dans sa dernière vidéo Instagram, l'influenceuse française Léna Mahfouf, alias Léna Situations, donne en moins de quatre minutes ses astuces pour être "stylé(e)" quand il fait "-8000°". Pictured, on holiday in Greece, Style maven: Léna delights followers with snaps of her on trend looks (pictured). En bonne influenceuse, Léna Situations organise très souvent des concours pour faire gagner des cadeaux à … So far, Ms. Mahfouf seems to have taken all the attention she’s getting in stride. Sharing a photo of her posing next to a Toujours Plus Metro poster, Léna wrote: 'On September 24th I released my book Always Plus, by the evening of the 25th it was completely sold out. “And the internet won’t disappear anytime soon.”, A YouTuber Shoots to Literary Fame in France, Ruffling Feathers. Elle a laissé le web pour s’essayer à l’écriture, son succès est tellement fulgurant, qu’elle est parvenue à vendre quasiment autant de livres que Barack Obama en France. ', Another Parisian bookshop owner, who did not want to be named, said: 'It’s complete rubbish. Social media starlet: Videos shared on Léna's Instagram page show how crowds of fans have turned up for book signings despite the city's covid-19 restrictions (pictured). The social media star known as Léna Situations, 23, had a pretty eventful 2020. (Parc naturel régional du Vexin, le 16 juillet 2020.) The 1990s is often remembered as a decade of peace, prosperity and the rise of the Internet (World Wide Web). She racked up millions of followers, became a best-selling author — and attracted criticism from the Paris book world. People’s Choice Awards », les résultats sont tombés!! People’s Choice Award, à Los Angeles. Born of parents from Algeria who fled the country’s civil war, she grew up in a middle-class family in Paris. Hair he is! Marie-Rose Guarniéri, owner of the renowned Abbesses bookshop in Paris, said that YouTube stars were 'false prophets offering false wellbeing'. In 1992 the first text message was sent, DVDs were invented, Sony … (Ms. Mahfouf brushed off Mr. Beigbeder’s column with a widely shared tweet: “Do I owe him money or what?”). The popularity of the book is largely down to Léna's towering social media presence. Elle a dû déménager car, pour la rencontrer, des abonnés venaient sonner à la porte de sa mère. It’s a symptom of our times that such people are being carried to the pinnacle. 1 priority, where I am the freest and the happiest,” she said. Father-of-one who scooped £1million aged 22 reveals he  wears... No lockdown haircut here! “I wish this young lady lasting success, but I am pessimistic,” he said. In 1992 the first text message was sent, DVDs were invented, Sony PlayStation was released and Google was founded. Oh, and the Soviet Union fell and boy bands ruled the music charts. Léna Mahfouf, plus connue sur les réseaux sociaux sous le pseudonyme de Léna Situations, est une emblématique youtubeuse française d’origine algérienne qui connaît un succès fulgurant que ce soit sur la toile ou bien en librairie en France. A l’occasion des fêtes, Léna Situations se transforme en mère Noël ! La jeune femme âgée de … dans un récent post Instagram. la groupie que je suis purée, y a même une dédicace à la fin de la vidéo jui morte ! léna mahfouf mère Lena Mahfouf was born in 1990s. Best-seller: French social media star Léna Mahfouf, 22, who writes under the pen name Léna Situations, released a self-help book that is outselling any other title, Taking the country by storm: Toujours Plus, which translates as Always More, has sold 62,000 copies since its release three weeks ago and publisher Robert Laffont is printing a further 150,000. Elle compte près de deux millions d’abonnés I can't believe it's not beef! Si vous ne connaissez pas encore la « mère Mahfouf » comme dirait Johan Papz, laissez-moi vous la présenter. Boy, 15 months, born with a full head of thick hair needs a daily blow dry to tame his luscious... Dreaming of a post-pandemic holiday? After graduating with a literary baccalaureate, Léna went on to study marketing and fashion at university and spent six months in New York as part of her degree. Léna Mahfouf, alias Léna Situations, est une vidéaste web, blogueuse, influenceuse française, née le 19 novembre 1997 à Paris Biographie Enfance. Et cette année, la grande gagnante est… Léna Situations! Overnight success! Léna Mahfouf, de son son vrai nom, participera donc au E! Hii et bienvenu dans cet Amino dédié à Léna Situation. 2020 - Découvrez le tableau "Lena Situation" de Valérie Grondin sur Pinterest. Cette section est vide, insuffisamment détaillée ou incomplète. However not everyone is thrilled with the country's newest best-selling author, according to The Times. Lena Mahfouf, a.k.a Lena Situations, était invitée au défilé Jacquemus, dans les champs de blé du Val d'Oise. But her excitement and sense of humor were evident as she greeted — and was generally ignored by — the other guests. “Toujours Plus” has sold fourteen times more than that, and there are plans to translate it into several languages including English. Tricky new seek-and-find tests bad weather safety... Elegance coach reveals the clothes that make you look 'common' and turn off 'classy' men - including... How to land your dream job amid the pandemic: Recruitment expert reveals why you should sell your lockdown... What are the chances! “I love challenging myself, coming to environments where I am persona non grata and proving that I can make a place for myself,” she said in an interview in her Paris apartment, wearing a high ponytail and thick winged eyeliner. On her return to Paris, Léna launched her YouTube channel, where she shares short videos and informative how-to guides in a signature chatty, energetic style. Nabilla s'est confiée auprès de Léna Situations où elle est notamment revenue sur sa carrière auprès de la Youtubeuse. Léna Mahfouf, aka Léna Situations sur les médias sociaux, est une jeune fille de 22 ans qui s’est fait connaître sur Internet d’abord via son blog mode lancé en janvier 2012 puis au travers de sa chaîne Youtube lancée en 2015. Sharing this snap of a Metro poster, Léna wrote: 'On September 24 I released my book Always Plus, by the evening of the 25 it was completely sold out', Toujours Plus, pictured, offers advice on how to navigate life's problems including toxic friends and body image. Léna Mahfouf est une jeune femme, d’origine algérienne qui est connu sur la toile sous le nom de Léna Situations. Toujours enthousiaste et souriante, généreuse à souhait, elle répète souvent que « le positif attire le positif ». “147 pages of emptiness, 19.50 lost euros,” the writer Frédéric Beigbeder complained about her book “Toujours Plus” — “Always More” — in Le Figaro, a leading conservative newspaper. The young author, Mr. Beigbeder wrote, was “one of the many victims of Mark Zuckerberg.”, The comments by Mr. Beigbeder, a best-selling novelist who has been a juror for several prestigious literary prizes for more than two decades, caused outrage on French social media, from Ms. Mahfouf’s followers but also from activists who saw a touch of racism and sexism in his critique. 2.9m Followers, 847 Following, 2,599 Posts - See Instagram photos and videos from aka Lena Situations (@lenamahfouf) Taking a stand: Born in Paris to Algerian parents, Léna was bullied at school and now uses her experiences to help guide her followers. Débuts sur Internet Blog. It is a country that has spawned literary greats, from Victor Hugo to Albert Camus. There’s nothing in it at all.'. PARIS — Léna Situations shot to fame in France by sharing fashion advice and tips for living a positive life with millions of her followers on social media.